A marketing company has been ordered to return domain names to a building and construction company it once provided services to. Kre8 brand had registered switchfeelathome.com.au and switchhomes.com.au after a fallout with Pindan Pty Ltd, which had adopted the two names as part of its marketing strategy. In two separate cases, the WIPO panel found Kre8 had registered the names in bad faith to hinder its former client’s business operations after Pindan had sought marketing services from other marketing companies and the two companies severed business ties. In its complaint, Pindan said that in May 2009 it invited marketing agencies to submit proposals for a new “home project division”. Kre8 suggested “Switch Homes for Living” and becomes Pindan’s marketing consultant (without any written agreement). Kre8 registered switchhomes.com.au with Clarity Software, with an oral promise that the domain name would be registered to Pindan “at some point”. In the four years from 2009 to 2013, Kre8 provided marketing services for Pindan, with Pindan paying for the domain name renewal. At some point in 2013, Pindan began to seek marketing services from a different company, at which point Kre8 requested Clarity to transfer the domain name to itself. Pindan then invited various … Continue reading Domain names return home to building company